Project Overview
Arvo is a product management platform built for small handcraft entrepreneurs who want to turn creativity into a sustainable business. Managing materials, tracking expenses, and pricing products fairly — all while staying passionate about creating — is no small feat. Arvo brings everything into one place, using AI-driven insights to help makers track inventory, understand profit margins, and make confident pricing decisions. The challenge was designing an intuitive system that moves independent makers from scattered tracking and guesswork to clear, organized business insights, manageable without losing the creative spirit behind it.
Tools
Figma • Illustrator •
Photoshop • Maze
Deliverables
UX Research • User Personas • IA • Wireframes • High-Fidelity Mockups • Prototype • Branding & Visual Identity • Marketing Collaterals
Role
Lead UX/UI Designer Branding & Visual Identity
Year
2025
Process
Research kicked off with surveys, interviews, and competitive analysis, giving us a clearer picture of how independent makers handle the business side of their work. One thing stood out early: most were still relying on manual tools like spreadsheets, and the time spent managing costs, pricing, and inventory was eating into the time they actually wanted to spend creating.
From there, we defined personas, mapped user flows, and shaped features around reducing that burden — making financial tasks simpler without stripping away the creative experience. Wireframes and high-fidelity UI came next, supported by a UI kit to keep the platform consistent throughout. Usability testing helped us tighten workflows and clarify how data was surfaced, making sure every design decision was backed by real maker behavior.
Branding & Identity
How do you build a business tool that doesn't feel like one?
Arvo's brand is grounded in three qualities: thoughtfully simple, warmly encouraging, and playfully smart. Designed for independent creatives, the identity balances structure with ease — because traditional tools like spreadsheets and accounting software often feel rigid and overwhelming, pulling makers away from what they actually want to do: create.
The branding shifts that experience. The interface is intentionally soft and structured, making complex tasks feel more manageable without losing personality. Color was used intentionally to balance and differentiate the data-heavy dashboard and tables, reinforcing visual hierarchy without feeling cluttered or overwhelming.
Final Design
Taking the lead on the expense page, the focus was on removing the mental load of manual calculations. Inputs feed directly into automatic cost breakdowns, so makers never have to do the math themselves. Tables and data-heavy views were unavoidable for a business tool, but the design made them feel less like spreadsheets and more like a clear, visual snapshot — functional without feeling overwhelming.
Leading the dashboard design as well, the goal was to bring everything together in one place — spending, revenue, top-selling products, and AI-driven insights, giving makers a full picture of their business at a glance. No digging, no manual tallying — just the numbers that matter, surfaced clearly and acted on confidently, freeing up more time for what they actually love: creating.
Key Takeaways
Working on Arvo reinforced how important team alignment is when designing interconnected systems. Materials, products, and expenses all influence one another, so our work couldn’t exist in isolation. As a team of four designers, we had to stay closely connected, constantly checking how each part impacted the others to create one seamless experience.
As a creative myself, I understand how overwhelming the numbers and “business side” can feel. This pushed me to rethink how I approach branding for more structured, data-heavy tools, focusing on making the experience feel lighter and easier to engage with, rather than overly technical or intimidating.
I wanted the experience to support makers in navigating that side of their work, without taking away from the part they actually enjoy: creating.
Portfolio