Reano
Project Overview
Reano is a mobile app in the home decor space, designed to help everyday users transform scattered design inspiration into confident room decisions. The challenge was to create an intuitive experience that bridges the gap between inspiration and action — using AI-powered style analysis and AR room visualization to make interior design accessible, personal, and entirely stress-free
Tools
Figma • Illustrator •
Photoshop • Maze
Deliverables
UX Research • User Personas • IA • Wireframes • High-Fidelity Mockups • Prototype • Branding & Visual Identity • Marketing Collaterals
Role
Lead UX/UI Designer Branding & Visual Identity
Year
2026
Process
We began with research on digitally native Millennials and Gen Z, users highly engaged with interior design across social media and online retailers. We identified a core problem: while inspiration is easy to collect, organizing ideas, visualizing them in context, and making confident decisions remains fragmented.
These insights shaped the direction, informing personas, flows, and features focused on visual organization and real-world context. We translated this into wireframes, UI, and interactive prototypes. As the brand designer, I led the visual identity and ensured consistency across the product. Usability testing refined flows and interactions, grounding decisions in real user behavior.
Branding & Identity
Reano is a creative partner, helping users move from inspiration to execution in a way that feels intuitive and personal. Built on a highly visual experience, the identity is intentionally restrained, supporting content rather than competing with it.
Guided by three principles:
Intentional
Purposeful and considered. A limited palette and structured typography reduce noise and keep the experience clear.
Supportive
Guides, not dictates. The interface and tone help users move forward with confidence, without overwhelm.
Tasteful
Refined, but warm. Neutrals let content lead, while terracotta highlights key moments.
Final Design
My contribution focused on designing the AR experience and gallery.
The experience centers on visualizing and refining ideas in context. AR combines browsing and placement, allowing users to explore furniture options through a swipe-up interaction and visualize them directly in their space. Our research showed that while users were familiar with AR, most had never used it, so gesture hints help make interactions feel intuitive, supporting users as they move, rotate, and place objects with ease while validating choices, understanding scale, and building confidence in their purchasing decisions.
The gallery acts as a living record of the process, bringing together inspo photos, AR scenes, and captured images and videos as users refine their space.
Key Takeaways
Working on Reano reinforced something I didn't expect, the hardest part of designing a product isn't adding, it's knowing what to leave out.
As a photo-heavy app built around the user's vision, every product decision came back to the same question: does this help the user see more clearly, or does it get in the way? That thinking shaped not just the screens, but the brand behind them.
It's what made this project click for me. Branding a digital product isn't about making a mark, it's about building a system that holds everything together quietly, so the experience can speak for itself.
Portfolio